Texting and electoral politics are the strange bedfellows of the 21st century. The use of SMS for political action has already enabled citizens to topple governments and tip elections from Manila to Madrid. The electoral power of texting could be an early indicator of future social upheaval: whenever people gain the power to organize collective action on new scales, in new places, at new tempos, with groups they had not been able to organize before, societies and civilizations change.
Text messaging is the easiest, most effective way to get the word out about your candidate or political party. Texting changes the dynamics of mass political movements. Like a flock of birds synchronized by silent signals, crowds respond dynamically to compelling information. They gather in a flash, disperse in an instant, and shift the balance of power.
- 18-29 Year Old Consumers Use Text Messaging More Often Than Voice To Communicate.
- On Average, 94% of Text Messages Are Read.
- 80% of Consumers Keep Their Mobile Phones Within Arms Reach 24/7.
- 1/3 of All Voters Under 30 Years Old Don't Have a Land Line.
- Mobile Phones Allow Political Campaigners To Bypass The Mass Media When Targeting Voters With Electoral Messages
Effective mobile marketing can offer such a rich, personalized experience for voters and reach such a large audience that omitting it from a political media strategy shows an over-reliance on campaign tactics of the past. The mobile phone has the audio, imagery and video of TV. It has the access to the on-demand content and interactivity of the internet, and is available in the U.S. voters' pockets. 230 million potential mini-billboards seem awfully attractive. These are not concepts of the future. They are the opportunities that are waiting for the resourceful candidate today.
Young voters are underrepresented in the American Electorate; they are also more likely to rely exclusively on mobile technology as a primary means of communication.
Mobile Marketing Technologies’ platform gives your campaign the ability to interact with your constituents or staff in a powerful way by interacting with voters on their most personal device, their mobile phone. This platform is carrier agnostic and has the ability to reach your intended audience much faster than traditional broadcast methods. Our platform can be customized to meet your individual campaign goals.
Start your campaign today.
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