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How Text Messaging (SMS) Is Being Used In Political Campaigns

Text Polling - An Inexpensive Audience Response System that uses audience mobile phones

Fundraising - An eco-friendly method of donations allowing fundraiser attendees to pledge any amount to the cause using their personal handheld device and the text message feature.

Voter Registration - Begin the voter registration process right from your mobile phone

Breaking News - Alert Subscribers to important news and happenings in real time.

Candidate Schedules - Easy Access to Schedules and speaking engagements and Fundraisers.

Petitions - Create a powerful online petition in just minutes.

Voting Reminders - Text message reminders increased the likelihood of an individual voting by 4.2 percentage points in the 2008 elections

Volunteer Communications - Manage staff and volunteers wherever they are with quick and efficient messaging. Keeping them and you in touch with what they are doing.

Event Promotions- Event Reminders, Directions, Pre-event Ticket sales . . . Give your audience a voice.

Recruitment- Instantly grow your membership in real time.
Petitions

To recruit new members and to simultaneously generate media buzz, organizations run text based petitions. These initiatives function similarly to recruitment efforts, but call to action is crafted around a single issue. True to petition form, the organizers will then forward the final list of respondents to the press, relevant prosecutorial party, and government officials.

The International Fund for Animal Welfare ran a very successful newspaper campaign in support of their “Stop the Seal Hunt” initiative in the UK. According to organizers, print ads achieved a ½% response rate with a total opt-in of 50,000. When asked to reply with their name, 92% responded and 68% responded with their email address.