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How Text Messaging (SMS) Is Being Used In Political Campaigns

Text Polling - An Inexpensive Audience Response System that uses audience mobile phones

Fundraising - An eco-friendly method of donations allowing fundraiser attendees to pledge any amount to the cause using their personal handheld device and the text message feature.

Voter Registration - Begin the voter registration process right from your mobile phone

Breaking News - Alert Subscribers to important news and happenings in real time.

Candidate Schedules - Easy Access to Schedules and speaking engagements and Fundraisers.

Petitions - Create a powerful online petition in just minutes.

Voting Reminders - Text message reminders increased the likelihood of an individual voting by 4.2 percentage points in the 2008 elections

Volunteer Communications - Manage staff and volunteers wherever they are with quick and efficient messaging. Keeping them and you in touch with what they are doing.

Event Promotions- Event Reminders, Directions, Pre-event Ticket sales . . . Give your audience a voice.

Recruitment- Instantly grow your membership in real time.

Voter Registration

Registering through cell phones is relatively simple. After texting a keyword like “register” to a shortcode (5 or 6 digit number), a reply message is sent asking for more information in order to send registration forms through mail.


People may also help others register by listing a friend’s cell phone number and having a message
sent directly to them.

Assuming Repeated Announcements and Marketing, Organizers Can Expect the Following Results:

  • 10% Initial Opt-In Rate
  • 75% Conversion to Email or Mailing Address
  • 50% Follow-up For Future Actions