MARCH 16, 2010 - Reprinted From EMarketer

Social Fans More Likely to BuyMost brand followers report increased purchase intent Social media marketers looking for an indication that their efforts are helping the
bottom line will be encouraged by findings from Chadwick Martin Bailey and iModerate that social friends and followers feel more inclined to purchase from the brands they are fans of.
More than one-half of Facebook fans said they are more likely to make a purchase for at least a few brands, and 67% of Twitter followers reported the
same.

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4 reasons to Use Social Networking

Here are four compelling reasons why you should put social networking to work for you.

1. Social networking is a free way to gain exposure.

2. Your customers are looking for your business online. Make sure they find it.

3. Communication is instant and fast.

4. Social networking can help advance your career.

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  • Ongoing, Consistent Management and Maintenance
Maintaining An Effective Social Media Presence Leverages Customers, Prospects, Colleagues And Contacts, and Puts You In Touch With Fast-changing Tides Of Industry Trends.

Reinforcement of your brand and building of relationships with your fans or group members by distributing your strategic content, integrating appropriate applications that are focused on meeting the needs of your target audience.


Smaller blurbs are more effective because users of social networks usually have short attention spans. For example, tweets have a shelf life of 24 hours.

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